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In this paper, the authors introduce the personalized Internet Protocol TeleVision (IPTV) services for new business opportunities in Next Generation Networks (NGN) and present the direction and strategies for services deployment in network operators' perspective. Personalized IPTV will be key solutions for value added services over Internet and emergence of Web and NGN will provide open platform and new business model for IPTV services in the future. The concept of Next Generation Networks (NGN) takes into consideration new realities in the telecommunication industry characterized by factors such as; the need to converge and optimize the operating networks and the extraordinary expansion of digital traffic.
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