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To succeed in business you must identify the people who have the greatest power and authority to propel your projects and promote your career. Bosses, of course, fall into this category. While it is certainly important to persuade others in your workplace, nothing is more important than to persuade your boss - every day. Getting your way is not what your boss is all about. What your boss wants is her way, which, if she's a good leader, is what she perceives will benefit the entire organization. Your goal, therefore, is wholly to identify what you want with what she wants and, by implication, with what will be good for the enterprise as a whole.
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