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Patients and caregivers shared health and treatment experiences with each other and physicians discussed clinical information with colleagues before the Internet, but the rise of Web 2.0 has given these opinions and conversations the ability to spread throughout online channels and across the world. Over 60 million U.S. adults are Health 2.0 consumers - reporting to use social media and Web 2.0 applications for health and pharmaceutical information. Whether rating a prescription drug, seeking health advice on a message-board, supporting others in online patient communities, or blogging about their condition experience, consumers are connecting with each other through online channels. Similarly, physicians are getting social for professional purposes and discussing treatments and products with each other online.
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