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A company can expect a fair share of return on investment equivalent to at least ten times its investment. Companies should comprehend the fact that they are actually starting up a project that could take at least 5 years but will lead to phenomenal increase in market share. Since most organizations try to get the whole organization involved in a CRM project they face considerable difficulty. This happens as most organizations are built to resist change. It is important to concentrate on one department, make evident changes and then get the rest of the organization involved.
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