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Phishing is the process of enticing people to visit fraudulent websites and persuading them to enter identity information such as usernames and passwords. The information is then used to impersonate victims in order to empty their bank accounts, run fraudulent auctions, launder money, and so on. Since phishing websites are no longer advertised on just email spam, it is believed that it is time for companies to invest more in research and development on browser level antiphishing protection. This research should focus both on new detection technologies, but also on ways of making the user to not ignore the warnings received.
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