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High-performing organizations need information that will improve their decision making in a way that drives better performance. And more often than not, they need it in an easy-to-understand, at-a-glance format that leads them to making those decisions. Increasingly, this format is the dashboard. However, not all dashboards are created equal; nor are all dashboards the same. Companies pursuing a dashboard strategy must ensure that each user receives information that is specific to their role and task, and that is refreshed according to the frequency of their decisions. Operational managers need information that moves as quickly as they receive orders from their Web site. Executives, on the other hand, may only need to see updated results every month.
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