Pitch Power: Crafting the Pitch for Real News III
This article discusses soil of writing and build the pitch. For this various steps have been discussed in the article. Although one used a product launch as an example for crafting a "real" news release, the strategy is extensible to any other piece of news one may have. First and foremost, be realistic when assessing the news. Consider the audience and the related news cycles. Then follow the steps above to craft news that will be covered. All these have been discussed in detail.