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The vision of millions of users launching tens of millions of applications running on millions of globally scattered servers presents a new challenge for Cloud Providers: how to assign so many virtual applications to physical servers, while meeting latency needs, improving network utilization, and satisfying availability constraints. Today's application placement puts too much burden on the cloud user, lacks scalability and inhibits the global reach of Public Clouds. The size, breadth, and dynamic nature of Public Clouds present a special challenge to the task of placement. Cloud Providers able to provide rapid decisions and frequent optimizations for placement will have significant competitive advantage.
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