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This paper presents a one-page visual tool for adaptively planning and managing potentially disruptive business models such as in RFID-Startups. The visual tool is called "The Disruptor's Arrow of Time." The modular and iterative approach of the Disruptor's Arrow of Time overcomes a serious limitation of Waterfall Business Planning, which rigidly focuses on a single chain of activities from planning to execution. Unlike in Waterfall Business Planning, the Disruptor's Arrow of Time uses a business model as unit of analysis, planning, design, and innovation. The Disruptor's Arrow of Time uses a four-stage process for business model planning and management.
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