Social Enterprise

Playing China's Internet Market

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Executive Summary

Bring up a social networking service with 500 million members and you'd likely think of the massively popular Facebook. But not so in China where it's all about Qzone, a multimedia social networking site with, reportedly, some 458 million members, which allows users to send messages, create blogs, share photos and listen to music, among many other features. "The major local companies know local users better and can react to the local market better because one has a fairly localized decision-process and fairly localized organization here," says Ma. eBay was an early entrant in the Chinese e-commerce market.

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