'Poets' Make 'Leaps With Assumptions' - And Land In Winner's Circle

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Executive Summary

Steve & Barry's was a thriving, lucrative business in the college apparel segment. By 2008, the company was out of business. What happened to Steve & Barry's? And can the firm be salvaged today? Nine teams of first-year Kellogg students competed to offer the best answers to those questions Jan. 7 at the Kellogg Strategy Challenge, a contest that was launched to help students learn how to apply classroom lessons to real-world situations. The morning-long competition was built into the Kellogg School's Management and Strategy course for the first time this year, and is expected to become an annual event.

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