Data Management

Porsche Also Makes Great Cars, Remember?

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Executive Summary

The global automobile industry is in a shambles, with a share in Ford Motor Company selling for less than a Starbucks latte, and GM and Chrysler fighting for their survival. Somewhere in all this chaos the Porsche family has managed to create two highly-profitable automobile firms that are the world leaders in designing, manufacturing and marketing cars. There are never simple explanations for business success but there are critical behaviors that provide lessons for business families and perhaps all organizations to consider about improving long-term performance. Porsche is effective for a number of reasons including a strong alignment of their ownership and management groups based on what the author describe as the Parallel Planning Process

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