Positioning Change Management

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Executive Summary

The top trend in the field of change management identified by participants in Prosci's 2007 and 2009 benchmarking studies was an increased recognition of the need for change management. For some practitioners, change management is now being "Pulled" in to projects rather than pushed on to initiatives. However, many change management professionals are still in a position where they must justify the value that change management provides. They are still in discussions where change management is a "Nice to have" Rather than a "Must have" on major initiatives. This paper presents a logic flow to help you position change management more effectively on the project and initiatives you support.

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