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All websites are created with single aim to get higher search engine ranking and earn greater profits. Thus struggle for top SEO ranking is everlasting making it an on-going procedure for websites as search engines change their criteria and preferences for keywords. SEO experts that are reliable and genuine always opt for 'White hat SEO techniques' that create long-term online results. In white hat SEO, all rules and regulations laid by search engines are followed by site optimizers. Indexing of the content is done in exact way that can be viewed by the users.
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