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Posting free ads sounds like an impossible thing until the growing use of Internet. In the past, business owners paid a lot for advertising on TV, radio, and local newspaper until later there were yellow pages and free classified ads. But the last two also comes with some disadvantages such as complicated applying process and limited audience. Yellow pages are distributed to households and companies, yes, but they are thick and inefficient for use. Ones customer targets can spend hours to find what they need and write down the contact information. The information is also not that up-to-date.
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