Poultry Markets: On the Underground Economy of Twitter Followers

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Executive Summary

Since Twitter has emerged as one of the easiest ways of reaching people, companies started using it to advertise their products. However, creating a functional network of followers to whom to promote content is not a straightforward task. On the one side, collecting followers requires time. On the other side, companies need to establish a reputation to motivate users to follow them. A number of websites have emerged to help Twitter users create a large network of followers. These websites promise their subscribers to provide followers in exchange for a fee or limited services free of charge but in exchange for the user's Twitter account credentials.

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