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As organizations compete and grow in a fast-paced global economy, a new set of business imperatives for success has evolved—solving complex problems quickly, effectively scaling partner interactions, growing customer relationships, and enabling agile innovation.
These elements are critical to creating market differentiation and competitive advantage in today’s business landscape. Distributed organizations and ecosystems of partners, suppliers, and customers are further challenged in their engagement models, and an over-reliance on communication strategies that do not include the full range of interaction can weaken business effectiveness.
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