Business Intelligence

Powerless' People Exhibit 'Accentuation Bias'

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Executive Summary

A person's sense of power is both an extremely pervasive feeling in everyday life and highly sensitive to changes in the environment, Galinsky said. "The findings provide evidence that the relationship between size and value shapes an individual's physical representation of a given object that is associated with power and status. In particular, there is a prevailing association in Western culture that 'Bigger' is always 'Better,' which is why the powerless will often literally view money as physically larger."

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