Business Intelligence

Predicting Your Competitor's Reaction

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Executive Summary

Considering launching a new product? Making a price change? Implementing some other strategic move? If so, one needs to know how the toughest competitors might respond. But most competitive analysis tools (such as game theory) become unwieldy in the real world with its multiple players - each of whom might react differently. Coyne and Horn recommend a new approach that's simple yet rigorous.

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