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The Data Mining Add-Ins for Office 2007 can be used to solve multiple business problems. The examples used in this paper describe the retail environment, but these methods are not exclusive to retail organizations. Most industries can use the concepts described in this paper to better understand both their businesses and their customers. There is an array of opportunities to apply predictive analysis to organization. This paper discussed a few salient topics, but predictive analysis can be used for many other applications, such as price and promotional analysis, logistics optimization, and customer life time value.
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