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In recent years business intelligence (BI) capabilities, once exclusively the province of technically astute analysts, have been embraced by a wider range of users in various parts of organizations, particularly the lines of business. Software vendors have made their tools easier to use, and analysis of data to assist decision-making is increasingly a mainstream business activity. As the use of BI and analytics have spread, innovators looking for the next competitive edge have begun to work with predictive analytics, which shifts the focus from backward-looking historical analysis to forecasting the future and providing a range of potential courses of action.
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