Preparation For Success in Selling
This presentation discusses the type of information that makes up the product knowledge needed for success in selling, see how sales technology tools are impacting the professional salesperson and explains the detailed concept of product positioning, discusses integrated marketing communication systems etc. It also describes the three types of motivation and how they operate in producing human behavior. At the end of presentation it discusses the points to recognize the necessity to set and achieve goals for personal success. Effective sales training involves : 1.Knowledge of the product or service 2.Information about the company 3. Motivation and goal setting 4. Sales force automation Knowledge and application of the sales process 5. Product Knowledge 6. Sales Force Automation 7. The Impact of Technology Tools 8.Product Positioning Integrated Marketing Communication.