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In a growing economy, companies focus on top line revenue. The recession forces management to concentrate almost exclusively on the bottom line, conserving profit by eliminating waste and improving processes. Controlling operational print and marketing assets presents an area of potential savings. Decision-makers need not hire expensive consultants to assess their circumstances. Merely ask logistical managers the Cornerstone Question, "How much?" and, if the answer isn't an up-to-the-minute, exact number, the company could be wasting profit.
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