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Even the most successful service providers rarely utilize more than half their available service capacity throughout a typical day. Allowing for a safe margin above peak demand, this represents a degree of waste unheard of in other industries. For many years, mainstream hotels and airlines have had mechanisms in place to manage pricing and capacity in parallel. In the retail industry, pricing and stock levels are considered together through increasingly sophisticated means. Can you imagine how long a supermarket would survive if it wasted half of its stock each day?
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