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The collection of power consumption data in current and future demand-response systems creates serious privacy concerns. In a lax regulatory environment, the detailed household consumption data gathered by advanced metering projects is likely to be repurposed by interested parties to reveal personally identifying information, including an individual's activities, preferences, and beliefs. The authors explore on the technological aspects of this claim, focusing on the ways in which information can be collected and repurposed. The authors begin with an overview of demand-response technologies, and then discuss interested parties and their motivations for repurposing.
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