Mobility

Proactive Mobile Banking: Taking Command of Your Customer Relationships

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Executive Summary

Recent economic and technological changes - the turbulent economy, escalating consumer concerns over personal finances and the ubiquity of the mobile channel - have disrupted the traditional relationship between financial institutions and their customers. Not only are these changes driving up the cost of servicing customers while impeding the effectiveness of asset retention, cross-selling and new deposit acquisition, but also they are causing banks to re-examine the very nature of their customer interactions and consider alternative approaches. ClairMail delivers a new caliber of proactive mobile banking solutions that, for the first time, empowers financial institutions to take command of their customer interactions.

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