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Bring a big new idea to market. Reinvigorate existing products. And save time and cut costs getting there. No one's going to argue against that plan - but making it happen is another thing entirely. Global integration and heightened competition are leading many organizations to add complex product development capabilities, but many lack the strategy, processes, tools or vision to make those new capabilities work efficiently. It's hard to know where to begin, and trying to satisfy a tight budget with quick-hit solutions can only add complexity.
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