E-Commerce

Product Growth Strategy: A Litmus Test For Product Development Profitability

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Executive Summary

An effective product growth strategy can act as a litmus test for product development that will yield bottom-line results. This paper explains how to use a 3-pronged product growth strategy to improve profitability! Growth is a make or break measurement for products and companies. Investment is often determined by expected value, which is based (in part) on expectations of growth. When you create a product, there are aspects of growth - how many people can use your product, and how many people do use your product. When dealing with a freemium business model, there are two elements of use - paid use and free use.

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