E-Commerce

Product Placement Industry in the Czech Republic as Embedded Marketing

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Executive Summary

Product placement has been around in some extent for many years. After June 2010, there is a new field of view legal aspect in the Czech Republic. Some placement involves more subliminal placement of the specific product within a scene or visual. Others includes spoken lines that make mention of the products or its brand. As advertisers have become concerned about the effectiveness of traditional TV advertising, they have turned to alternative approaches such as product placement, so all speak about "TV advertising x Product placement cannibalization". Marketing experts have inconsistent opinions on product placement.

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