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Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of the success in selling the product. It is important to understand that not all locations within outlet are good for the specific product. After getting the "Good" position, the next thing that we should take care about is the "Size". The Size means space that our products occupy on the rack in term of sales versus the competition. The space dedicated to our product should be equal or bigger than is the share of sales of our product in the market.
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