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The problem of service productivity discussed in the paper focuses on productivity measurement issues. The aim of the paper is to elaborate criteria for the grouping of services as the reasoning for a deeper analysis of service productivity measurement. The research method is logical analysis of scientific literature. The criteria of customization and tangibility of services have been suggested as a framework for productivity measurement interpretation. Productivity issues have attracted increasing interest amongst researchers during the last decade. Economic evaluation of the organization's performance usually concerns the relationship between production factors' inputs and product output. Changes in the structure of production and customer demands, especially in service industries, are leading to rethinking the concept of organization effectiveness.
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