Project Management

Professor McGrath On Discovery-Driven Growth

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Executive Summary

Rita G. McGrath, associate professor of management, recently spoke with BusinessWeek about the theories and concepts explored in her newest book, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. BusinessWeek recently named the book, coauthored with Ian C. MacMillan, one of the best design and innovation books of 2009. "The basic idea (of discovery-driven growth) is that you want to be very disciplined about the assumptions that you're making all along the way and you want to continually check and recheck them so that as things change, as new things come in you never get too far away from your plan," McGrath says in the interview.

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