Professor's American Girls Article Honored By Retailing Journal

University of Notre Dame Marketing Professor John F. Sherry Jr.'s article on how toymaker Mattel fostered a lifestyle around its high-end American Girl dolls has won the 2011 William R. Davidson Honorable Mention Award from the Journal of Retailing, in which the article appeared in 2009. Sherry, chair of the marketing department in the Mendoza College of Business, and five research colleagues spent more than three years observing and interviewing shoppers at the flagship American Girl Place showroom in Chicago.

Provided by: University of Notre Dame Topic: Big Data Date Added: Jan 2011 Format: HTML

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