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Today, supply chain leaders must know how their decisions affect and control revenues and margins across the enterprise - how supply chain operations can dovetail most effectively with yield management. Simply put, companies need a more advanced approach to sales & operations planning. Globalization. Product proliferation. More multi-channel sales. Rising volatility in raw material costs. Increasing demand for customized products and experiences. Few could debate the ubiquity and complexity of these supply chain drivers. Nor would many disagree that, as a result, there has been a huge increase in the number of supply-chain-related cost/ benefit tradeoffs that companies need to consider.
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