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Past investments in Service Delivery Platform/Framework (SDP) infrastructure have typically been justified by streamlining operations and allowing faster time to market with new services. However, it have now reached the point where SDP must evolve from a technology framework to a business solution that resolves critical business issues via rich and compelling subscriber experiences. The Motorola SDP enables personalized subscriber experiences that feature converged. 3-screen multimedia experiences as well as the advertising and rating mechanisms that enable traditional and alterative revenue models-Motorola's SDP goes far beyond the expected essentials of a Service Oriented Architecture (SOA) architecture to provide a highly scalable metadata control plane that coordinates subscribers, content, services, devices, and advertisements.
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