Project Management

Project Management Public Relations

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Executive Summary

There is a strong element of selling in Project Management. Project management is usually about change and change almost always strikes resistance. The Project Manager has to sell the change, and prepare those who will be impacted to accept the change. A good Project Manager will always be asking "How can I use this activity to sell the project? What should I be doing to prepare people for the change?" This paper sets out to explore some public relations strategies.

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