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Why is it that people, even some experts, keep linking business planning to that very special case in which a business plan is part of a loan application or an investment pitch? Doesn't that confuse everybody else, who wants business planning as a way to manage better, work towards goals, generate growth, and steer a business? It's sad how many people seem to confuse the value of business planning (which is management) with the misguided idea that planning is a matter of predicting the future and then sticking to your guesses, regardless of reality.
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