Date Added: Jan 2010
For any organization, the starting point of greatness is not in meeting expectations - whether of shareholders, board members, or constituents - but fulfilling a Purpose that fits the identity of the organization. For example, is a foundation charged primarily with discovery: inventing new approaches to helping people? Or with excellence: promoting a high standard of service and execution? Or with altruism: making greater numbers of people happy? Or with heroism: proving that difficult challenges (such as natural disasters) can be mastered? The answer will vary from organization to organization, but the central point is universal.