Pushing The Needle: Leveraging Product Evangelists As A Virtual Salesforce

Crowdsourcing is a hot topic these days. Companies like CrowdFlower and Amazon Mechanical Turk enable businesses to leverage the power of crowds to get work done efficiently and cost-effectively. There's even a crowdsourcing conference dedicated entirely to the topic. But what is crowdsourcing, and can it help your small business? Simply put, crowdsourcing is outsourcing work to a community. You can crowdsource a lot of things: your graphic design, your brainstorming, tasks or even your research. Companies have sprung up over the last few years that enable you to access a "crowd" to get this kind of work done very cost effectively.

Provided by: American Express Topic: Social Enterprise Date Added: Oct 2010 Format: HTML

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