Tech Industry

Put Down The Burnt Toast, Pick Up Your Cell Phone

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Executive Summary

There is no avoiding it - mobile marketing, coupled with the social tools of Web 2.0 is the darling of the advertising world, and right or wrong, they've got your number. Gone are the days of writing an editorial letter to your daily paper, outing the local department store for sloppy cashiers or outdated products in damaged boxes. Today, if you're not posting your dissatisfaction across the web via YouTube, and then sent by email, via your mobile phone, you're stuck home with that burnt toast and reruns on TV.

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