Put Your Newsletter to Work
A quality newsletter, sent regularly, is one of the best ways to present yourself as a trusted professional. It helps one to develop and maintain relationships, say thanks for referrals, make announcements, publish testimonials, and notify clients of home tours. Three elements make a successful newsletter: Content is king, First and foremost, the newsletter must be well written and feature articles relevant to the market. It must contain useful and varied topics. It needs to be unique.