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Within the IMP, Critical Realism is emerging as a philosophical position of choice for the study of business relationships as evidenced by the growing number of papers which purport to take this position. Notwithstanding the growing use of Critical Realism, the authors acknowledge that is not easy ontology to apply. This paper fills in the gap by showing how to design and execute a study on business relationships using critical realism as ontology. This will involve a discussion on how this perspective affects the view of business relationships, the research design, and the theorisation process, moving from thick description common in small N studies towards analytical generalisation.
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