Putting Social Software to Work in Your Business: A Journey Toward Enterprise 2.0
Over the past decade, business leaders have addressed productivity gaps by implementing systems that automate and accelerate transactional business processes. Automating repeatable processes frees up time for people to focus on things that can't be automated. Today, however, business leaders cannot achieve the growth and innovation they want from further transactional automation alone. In this era, new productivity gains will come from increasing the efficiency of unstructured processes - processes that depend on human interactions. This is why collaboration has emerged as a top priority for CIOs.