Big Data

Putting The Service- Profit Chain To Work

Date Added: Jun 2008
Format: PDF

What drives growth and profitability in a service business? Highly satisfied customers. And to keep those customers profitable, you need to manage all the aspects of your operation that affect customer satisfaction - what the authors call the service-profit chain. Here's how the service-profit chain works: Employee satisfaction soars when you enhance internal service quality. Employee satisfaction in turn fuels employee loyalty, which raises employee productivity. Higher productivity means greater external service value for customer - which enhances customer satisfaction and loyalty.