Download now Free registration required
Customer Relationship Management (CRM) systems are defined as an all - embracing approach, which seamlessly integrates sales, customer service, marketing, field support and other functions that touch customers. Most times CRM systems are considered modules of ERP systems. A possible solution would be for the ERP support enterprises to use integrated CRM systems, in order to manage their customers more effectively. CRM systems contribute to Salesforce automation, Customer service and support, Field service and Marketing automation. In this way emerging problems encountered by the customers are forwarded to specialized staff who is assigned to resolve them. Moreover mobile units assigned with the task to visit customers may offer personalized services, with the aid of CRM systems, resolving customer-user issues in a direct way.
- Format: PDF
- Size: 387.8 KB