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One reason companies aren't so keen on using social media tools for their business is that they seem to take up even more time that you don't have. Without knowing what you spend your time doing right now, let's both agree that you probably want the benefits of reaching people in a personable way, but you're worried how to do it effectively without using up much-needed time. What goes in your database besides contact info? There are lots of things. You could put in their social media tools of choice. You might put in their birthdays and other personal information, so that you're ready to send off personal messages. The point of this information is that you can use it to maintain/strengthen relationships.
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