Big Data

Quick Reflexes A Necessity For CSR Directors, Speaker Says

Download Now Date Added: Apr 2011
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If you want to become a vice president of corporate social responsibility and sustainability, you'd better prepare for "Radical transparency," David Stangis, Campbell Soup's vice president of social responsibility and sustainability, told students at the University of Notre Dame on April 1. Speaking at the Mendoza College of Business, Stangis said news involving a company already flashes around the world in a nanosecond, thanks to social media. The next revolution, he said, will involve product information. Using their smart phones, consumers will be able to walk into a store, scan new-style 2D barcodes on labels, and learn how much water and energy went into making the product, how far it traveled, where it was made and by whom, he said.