E-Commerce

Quickly Implement Key Features of Google Analytics to Track Online and Offline Marketing Efforts

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Executive Summary

In this podcast, the speaker discusses current and new features in Google Analytics to help the listener reach their marketing goals. It may be overwhelming to see all the data that is coming in, and one may wonder where to begin in Google Analytics, but there are 2 key features of Google Analytics that can help one immediately, and a new feature that was recently released in beta version that will help marketers and business better understand how their offline marketing efforts impact visitors to their website.

  • Format: Podcast
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