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Rapid Growth of Customer Use and Adoption of the Broadcasting Agent and Receivers: A Driving M-Commerce Factor

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Executive Summary

The success of M-commerce credit goes to the M-commerce driving factors. The driving factor instruct that the factor which is responsible and necessary for enabling the M-commerce. There are Radio broadcasting, telephone broadcasting, television broadcasting, cable radio broadcasting, satellite broadcasting and web casting considering as broadcasting agent. It is observed that existing driving factors of M-commerce like the modernization of technology, a consideration of new value chain and demand for customer, exponential growth of customer interest and adoption of the internet and E-commerce, development of real-time transfer of data over 2.5G and 3G network will enable faster data transmission and 'Always-on' connectivity, etc.

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