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Business analysts often need to develop campaigns based on predictive models to select which customers to target. The models often need to be developed in a short amount of time without always relying on a statistician. For these cases, SAS has developed the SAS Rapid Predictive Modeler for use by customers of SAS Enterprise Miner. SAS Rapid Predictive Modeler runs as a customized task in either SAS Enterprise Guide or the SAS Add-In for Microsoft Office. It automatically treats the data to handle outliers, missing values, rare target events, skewed data, collinearity, variable selection, and model selection. The results are presented in business terms as a simple-to-understand scorecard.
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